Just what you wanted to say... and just what your customers wanted to hear.
Sometimes it takes an outsider to really understand what makes your organization or product special, and to describe it in a way that makes it come alive to your readers. But you also want a writer who understands your organization well enough to incorporate your key messages and stay true to your brand.
That's me. I'm a quick study who will learn as much as I can about your organization to make sure any writing I do reflects your brand, follows your style guide, and is consistent with what you've said in other materials. But it's also my role to be a stand-in for your customers, clients, or prospects, and to suggest more understandable language or additional information on their behalf. In the end, you get the best of both worlds: copy that's just what you wanted to say and just what your customers wanted to hear.
That's me. I'm a quick study who will learn as much as I can about your organization to make sure any writing I do reflects your brand, follows your style guide, and is consistent with what you've said in other materials. But it's also my role to be a stand-in for your customers, clients, or prospects, and to suggest more understandable language or additional information on their behalf. In the end, you get the best of both worlds: copy that's just what you wanted to say and just what your customers wanted to hear.
On target, on time, on budget
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